Brand personality + connection with customers.
If you’ve ever made a New Year’s resolution with a candy bar in one hand and carrot sticks in the other… you’re not alone. Healthier snack swaps in 2026 are top of mind for so many of us right now. But let’s be real—those cravings don’t just disappear because the calendar flipped. The good news?…
Every small business has a moment — a spark — that changes everything. For us, that spark came from curiosity, creativity, and the simple joy of sharing something fun. Today, we’re known for our crunchy, colorful freeze-dried yummies, but the story of how we got here is just as full of flavor as the treats…
Why This Snack Craze Is Exploding Online The freeze-dried candy trend is everywhere — especially online. From TikTok to Instagram, everyone is sharing videos of puffed-up gummies, crunchy Skittles, and dramatic before-and-after transformations. But why is this trend so popular? What makes freeze-dried snacks so fun and viral? Let’s break it down. 1. It’s Visually…
